ABOUT US

Soho Sport is a 360 creative agency specialising in long-term commercial brand partnership opportunities for their network of high-profile athletes. So much more than a partnerships agency, Soho Sport create impactful creative narratives that transcend beyond sport. Soho Sport is a division of Soho Music Group, a creative music agency founded by Kate Young, known for partnerships with the likes of Ralph Lauren, TikTok, Nike, O2 and Vodafone.

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More than just an agency, Soho Sport create partnerships that transcend way beyond sport, and offers opportunity for athletes to raise their profile outside of their craft. The growing success of Soho Sport has led to offering not only innovative partnerships for their athletes, however further opportunities across event hospitality, collaborations, social media strategy and more.

'For the modern athlete.'