SAVAGE X FENTY

ONLINE COLLECTION LAUNCH

Savage X Fenty approached Soho Music Group with a task of finding them the perfect UK talent to help amplify and keep momentum for their Savage X Fenty Show Vol. 3. The brand required both male and female talents that align with - and reflect Savage X Fenty values.

The Brand Partnerships team researched and presented a selection of artists, from which Olly Alexander was chosen to spearhead the latest, social media focused, collection launch in the UK. Additionally, the brand decided to feature up-and-coming artist Tamera for paid content, and Maya Jama and Mabel were approached for gifting.

From there, Soho Music Group oversaw talent negotiation, contracting, and content plans for all talents. Following on from the campaign, a full analytical report, providing insights for the brand and highlighting the strong elements and learnings which can be implemented for future campaigns, was conducted.