SAVAGE X FENTY

ONLINE COLLECTION LAUNCH

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Savage X Fenty approached Soho Music Group with a task of finding them the perfect UK talent to help amplify and keep momentum for their Savage X Fenty Show Vol. 3. The brand required both male and female talents that align with - and reflect Savage X Fenty values.

The Brand Partnerships team researched and presented a selection of artists, from which Olly Alexander was chosen to spearhead the latest, social media focused, collection launch in the UK. Additionally, the brand decided to feature up-and-coming artist Tamera for paid content, and Maya Jama and Mabel were approached for gifting.

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From there, Soho Music Group oversaw talent negotiation, contracting, and content plans for all talents. Following on from the campaign, a full analytical report, providing insights for the brand and highlighting the strong elements and learnings which can be implemented for future campaigns, was conducted.