SOCIAL MEDIA CAMPAIGN & PERFORMANCE
Ralph Lauren approached Soho Music Group with a task of finding them the perfect fit for their holiday campaign. We were asked to find a talent that would align well with Twitch audience and at the same time work with the brand’s image. The brand was promoting their new game - The Holiday Run and wanted to further amplify their campaign for the European market.
We’ve managed to partner up Ralph Lauren with The Vamps and provide the brand and its audience with an exclusive content in form of a live performance and social content from the Vamps. Soho Music Group organised every detail from drafting up the social media plan to production of the final performance.