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In order to celebrate 21 years of Ralph Lauren’s Pink Pony charity and to raise money for breast cancer research, the brand planned an exclusive Twitch stream in collaboration with the G2 E-Sports team, which was set to be accompanied by a musical performance. Soho Music Group was tasked to find a talent that would resonate with a Twitch audience while aligning with Ralph Lauren’s brand image and identity, as well as the charitable aspect of this activation.


We’ve managed to partner up Ralph Lauren with rising music talent Priya Ragu and provide the brand and its audience with exclusive content in the form of a live performance and various social media content. From there, Soho Music Group oversaw the talent negation, contracting, and full social media content plan for the artist, ultimately providing Ralph Lauren with full campaign monitoring and reporting services.

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