RALPH LAUREN

WIMBLEDON PARTNERSHIP

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To honour their decade-long partnership with Wimbledon, Ralph Lauren planned an exclusive 1-hour Twitch show, which was set to close with a musical performance. Soho Music Group was tasked to find a talent that would resonate with a Twitch audience while aligning with Ralph Lauren’s brand image and identity. As the brand wanted to drive a maximum of traffic to the live, a strong social media engagement was further added as one of the requirements when shortlisting talents.

On top of researching, fixing and managing New Hope Club, Soho Music Group organised and art directed the various social media asset photoshoots while planning and implementing a multi-channel social media strategy, spread across Instagram (grid and story posts), TikTok and Facebook – ultimately providing Ralph Lauren with full campaign monitoring and reporting services.

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