MAGNUM LARGE SIZE CONDOMS

UK BRAND LAUNCH

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As part of a multi-channel brand launch campaign on behalf of Magnum Large Size Condoms, Soho Brand Partnerships planned, art directed and produced a series of out-of-home activations across the UK. 

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Taking advantage of traditional medium - such as 48 sheet and B2 panels - as well as more innovative and festival-focused forms of OOH, including flyposting and projections, Soho Brand Partnerships aimed to position the brand at the forefront of both the advertising space and the UK music scene, demonstrating that even the most daring forms of advertisement can be achieved. 

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